Companies often neglect to promote their innovations – they either do not mention their innovations at all or explain them poorly. Here are 3 steps every company should do to promote their innovation:
Use the word “innovation”
Many companies do not refer to themselves as innovative even though they are. Maybe because “innovation” sometimes seems like an empty buzzword. But I still advice using it as a first step. Once it is used it forces you to explain how you are innovative which is not an empty buzzword.
Practice explaining your innovations
Practice making copy, images, renders, infographics, short and long videos, live events, landing pages which explain your innovations. When you start explaining your innovations is hard, but your confidence and efficiency will grow quickly with practice. Main goal of explaining innovations is to synthesize the complexity and make it easy for customers to gain initial motivation. Once they are motivated they will continue to expand their understanding of your innovations on their own.
Make a separate channel for your innovation content
In this channel publish only innovation explanations for your products, services, projects. Do not add any other content here. On openinnovation.me we offer this feature, but you can also make a separate Twitter account, Facebook page, newsletter. Promote it on all other channels. It will have a smaller audience and less engagements but it will have a much higher lead quality.
Email Andrea at andrea@openinnovation.me to learn more about our features & services for promotion of innovation.
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