Sustainability
Businesses will be required to operate in a fully sustainable way. This includes how they produce, use energy, transport, their suppliers, and – most importantly – their products.
Digitalization
Most of the businesses stopped digitalization after they made websites, social media profiles, and started using CRM. However, digital gap between market leaders and others is even greater now then before. Biggest digitalization projects are customer portals and software which supports products.
Automation
Artificial intelligence is improving current and creating new automation opportunities. While its popularity in news has dropped lately, it is actually growing in importance. More and more human tasks are automated leaving more time for us to be creative.
Decentralization
Decentralization is a trend which tries to include as many stakeholders as possible by creating self governing platforms. Blockchain is one of the most popular decentralization technologies which is challenging finance.
Openness
Open source, crowdsourcing, open innovation, are all openness trends which have been building up for decades. Openness is a trend which requires companies to be more open to customer needs and to allow more stakeholders to participate.
Conclusion
These trends adhere to these rules:
– Companies that do not adopt them will not survive,
– Integrating them requires deep understanding,
– Adopting to them requires serious consistent long term investment.
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