One of the main blocks in increasing innovation rates in companies is the false belief that innovation is only a technology.
No, innovation is not only a technology.
Some innovation is a technology, but companies do not need to invent or adopt new technologies to innovate. Here are some examples how companies can innovate without technology:
Pricing innovations
Coming up with new and interesting pricing, discounts, product bundles, promotions is highly competitive.
Service innovations
Providing a new and better service can provide more value than a new technology with an outdated service.
Value bundling
Creating new offerings by combining already owned assets is an effective way to innovate. Make a list of what you have and create new unexpected combinations.
New forms of customer relationship
Loosening up and trying new ways to be in touch and listen to what customers want requires only a change in attitude.
Storytelling innovation
Telling a better and more interesting story that explains products and builds a brand can be a game changer.
And many others…
Innovate everything and listen to the customers. Often customers do not want a new technology, but a better prices, service, relationship. Just ask them. You can use OPEN OS to innovate every aspect of your business and customer relationship.
To learn more email Andrea at andrea@openinnovation.me.
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