Open innovation is the most important thing a company can do – it combines innovation and marketing into one. And marketing always relied on market research – asking customers what they want through polls, interviews, focus groups. But market research was always limited by technology and company culture.
Research was limited by selection of who is asked, when they are asked, where they are asked, and what they are asked. Asking a specific person specific questions in a specific place at a specific time is greatly limiting feedback.
Truly open feedback allows everyone to say whatever they want, where they want, and when they want. No selections, no locations, no time limits, and no premade multiple choices.
This is why in openinnovation.me add innovation form we use free text input because we believe end-users should be free to write whatever they like and their expression should not be limited. If any multiple choices are present they can only be an addition, a guideline, and not the main form of expression.
We feel that limiting end-user suggestions with specific questions and deadlines will lower the trust, expression, and overall benefit of open innovation – this is why we will always rely on free text input.
To start using openinnovation.me email Andrea at andrea@openinnovation.me.
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