On Mon 3 Feb 2025 we presented our openinnovation.me and OPEN OS work at the Berkeley Open Innovation Seminar.
download presentation slides
Here are the main takeaways from our presentation:
Open innovation comes in many forms
It does not benefit companies only by improving innovation, but also by improving relationships with partners, customers, users, employees. Also, not all companies use the language of innovation, but still practice open approach for design, inspiration, relationships. Open innovation is a term defining the core strategic concept, but in practice seen by customers this strategy can be branded differently.
Open innovation must be a technology
Open innovation still requires a lot of consulting and training. It is still a management consulting service. However, for it to become a global phenomenon it must become a technology. There should be an open innovation solution that makes it global, just like Shopify made e-commerce global and HubSpot made content marketing global.
We can make anyone’s open innovation vision into reality in 5 days
Our OPEN OS software allows anyone to launch their own shared or branded platform within 5 days. Also OPEN OS can be used as a website CMS, just like WordPress, allowing companies to truly embrace open innovation in their core. Email Andrea to start your open innovation project now.
Open innovation beyond academic terminology
Academic terminology is useful in documenting past projects, but it should not limit the understanding of the new and future projects.
One example of this conflict between our work and academic terminology is in the understanding of crowdsourcing. Crowdsourcing implies inviting large numbers of people to participate in a project. However, our projects are not based on such goals. Rather we think about the quality of the people who are invited and if they will produce the results best for them and our clients. It can be 1 innovator, 10 innovators, 100 innovators. This creates a whole spectrum of options between two extremes: company-to-company and crowdsourcing, which we cover with our Teams feature.
Making technology solutions based on academic terminology works with engineering and hard sciences, but not with management and social sciences, where practice is very different from theory. This makes the Berkeley Open Innovation Seminar invitation to practitioners, like us, a great move.
If you wish to have this presentation privately for you, email Nikola at nikola@openinnovation.me.
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